The Khyber Pakhtunkhwa Culture and Tourism Authority (KPCTA) made a remarkable presence at Pakistan Travel Mart 2025, captivating visitors with an immersive showcase of the province’s stunning natural beauty, exhilarating adventure tourism, and rich cultural heritage. The KPCTA booth featured breathtaking visuals of KP’s majestic mountains, lush green valleys, and serene lakes, attracting travel enthusiasts eager to explore the region.

Adventure seekers were drawn to the thrilling experiences highlighted at the event, including trekking in the scenic trails of Swat and Chitral, white-water rafting in the Kunhar River, and skiing at the world-class Malam Jabba resort. Additionally, the province’s deep-rooted cultural history was brought to life through traditional music performances, handicraft displays, and culinary delights, offering visitors a taste of KP’s vibrant heritage.